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One of the things that are important in email marketing or in real estate investing or in marketing in general, is building up an email list. I mentioned that in one of my other posts. But what is also important with an email list is you have got to have a tool called an autoresponder. 📧🏢🖲️
An autoresponder is a tool that will be able to send out messages to people at a predefined period.
An autoresponder will allow you to collect an email list and usually have capture pages that you can create to use upfront. Part of the capture page is a capture form that you can embed into any webpage and you can usually do that very easily. These autoresponders may provide you with a script that you can just insert into any page if you know how to do that, or you can get somebody on Fiverr to do that for you for like $10.🖲️📧📖📄
Then what happens is when people go to your page and they are usually trying to download your lead magnet, this free report, and so they will put in their email. That email gets added to this autoresponder list. Next, the autoresponder will send out a first email, which should be something like, “Hey, thanks for requesting this free book on how to become an investor in real estate”. And then you email it off to them. That is the first email that they send out. 👨💼📧🖲️📙
In the autoresponder you will have defined that you want to send out another email every 2 or 3 days or 5 days or 10 days or every day or twice a day, depending on what you think you need to do to keep your list, to keep your people interested in what you're trying to offer. 🖲️📧⏳🤝
In the case of real estate investors what I do is I post a blog every day.
For example, I make these videos that we are doing. I transcribe them. I rewrite them. I put some more information in there and I dress them up. I headline them, I annotate them, and then I create a blog post, just like this one. Next, I send out an email to my email list of investors with a link to the blog post every day. So, they get to see a “blog of the day” from Jim Pellerin, and then they can read that or not. 🖨️📧📄👨💼
The other thing the autoresponder will do is it allows the people that don't want to have any more contact with me to unsubscribe from my list, which is good. Because I don't want anybody on the list that's not going to be a potential business partner of mine, whether it's through a real estate transaction or it's a motivated seller.🖲️👨💼📞💲
Do not look at unsubscribes as bad.
The other thing autoresponders can do is report on the activity associated with your email marketing campaign.
This will be things like open rates. This will be the number of clicks that people do. This will be the number of blocked, not blocked, and bad emails. Eventually, somebody may change their email and their old email is no longer any good. The autoresponder will flag that, and it won't try to send it to those people again. 🖱️👨💼📧
An autoresponder will show you the number of bounces which means people who opened the email but then get out of it really fast. It can also show you the number of people who unsubscribed from your list. 🖲️🔢📄
An autoresponder gives you all the statistics associated with your email marketing campaign.
So, it is important to have an autoresponder to do your email marketing campaign. 🖲️📧📊