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One of the things you have to do when getting started in real estate investing is you have to build a brand.💲🏠🏷️
By brand, I don't mean just having a nice logo. It's your colors? Is it your website? It's all the materials that you create. 🗃️✏️
It's not like building a brand like Coke builds a brand or how Nike built a brand.
What do I mean by a brand? It's about you getting known for what you're doing.
For example, when I started the big thing I was doing was lease options and I built a very strong brand about lease options. When people were looking for properties as, as a tenant buyers, they knew that this company that I had was going to be able to provide them with a lease option. When sellers were looking to get out of a property they had, they knew that I was the person to go to if they wanted to lease option the property to me. ⚒️💪👀🏠
The other people where you're going to build a brand and where your brand is going to get built the best is through working with professionals. 🤝👨🎓👍
For example, I had a number of mortgage brokers that knew I was in the rent to own the lease option business. So when they had a person that couldn't get qualified for a mortgage, they would call, they would contact me right away and say, listen, Jim, I've got somebody here that might fit your program. 📞👨💼💯
So there you're building a brand, which means the referrals are going to come through because of that brand. Now, I wouldn't want you to rely on a referral-based business because it's very hard to scale and it's not very reliable. Part of building the brand is going out and marketing and running ads so that people start seeing your information.🏢🏷️📊
It really helps your brand if you're putting out content too. You want to put outposts on a regular basis, whether it's a blog post, or whether it's a Facebook post talking about what you can do. 🏷️🖥️📧
For example, how to make money in the real estate market. Or how to make money through lease options. Or how to acquire a property. And, and when you're doing that and building your brand with real estate there are always two sides of it. There's the seller side. And then there's the buyers side or the investor side. 💰🏘️🏷️
So you want to be building both sides of the brand at all times.
But the idea behind your brand is that you want to build a name for yourself that people are going to trust so that when it comes time to need you, they're going to be aware of you, or they're going to be able to do some digging if they do a search on your name, for example, Jim Pellerin, and they'll be able to see that you are a real estate investor and that you can help them either as a seller, as an investor, as a buyer, as a cash buyer. So looking at all different aspects of what you have to offer. 🏷️⚒️👬👀💰